Alex Kozlov
482 do it great: select the case and try the new tech to solve it strictly in 3 weeks
make 100 design thinking workshops / product reports
Check out IDEO Hackathon/course
Помогать находить команду для хакатона
Setup research refinement method (right question, stakeholders, links etc)
Refine interview practices
Crash test / Ideation
Advisory process
Aspirations:
IDEO – first apple mouse, design thinking, 700 people
L2 Thinktank (acquired by Gartner for $134M)
Human Ventures (12 products, 2 acquired)
Whatever Elon Musk does
Lockheed Martin's Skunk Works
Usability
Parity Dashboard
Parity Multisig
Phrase recovery
DevX
Near
Aragon
Libra
Minter
Parity
Chromia
Cosmos
Tezos
Governance
Tennagraph Plugin
Ольшанский / новая почта?
исследования кто сейчас делает в этом направлении
анализ devX для платформ (например remix) - можно даже получить грант
юзабилити для девелоперов (DevX)
понять кому этот юзабилити важен
сделать анализ по юзабилити самых массовых и ценных приложений
Исследования кто сейчас делает в этом направлении
Поддержку можем обеспечивать на постоянное основе
особенно хорошо для новых проектов
Нужны дизайнеры, технические райтеры и переводчики (для документации)
Is it human centric problem?
How clear is the solution? (if clear – no need)
How ambiguous and complex is the challenge?
Is exploration safe for the organization?
Can we get the feedback from target audience in the short terms?
History about the problem
Market potential (volume, growth etc)
Existent solution and what's missing
Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.
Briefing
Stakeholder mapping
Research board
Challenge reframing
Inspire new thinking by discovering what people really need.
Desk research
Persona description (jobs to be done, pains, gains)
Customer journey
Stakeholder interview
Expert interview
Ethnography (+auto-ethnography, journal)
Substitute analysis (blue ocean)
Reference wall
Observation
Interview Recruiting (direct, ad-hoc, snowball, social networks...)
In-depth interviews
Research triangulation
Extremal users
Push past obvious solutions to get to breakthrough ideas.
Doodling
Brainstorm (+trampoline)
Crazy8
Brainwriting (6-3-5)
3 slides
Lean Canvas
Now-How-Wow Matrix
Ritual Dissent
Build rough prototypes to learn how to make ideas better.
Clickable prototypes
Agile / Scrum
Value Proposition Canvas
Scenarios & Storyboards
Sprint Questions
Refine ideas by gathering feedback and experimenting forward.
User Testing
Surveying
Product Analytics
A/B Testing
Focus groups
The mom test
Craft a human story to inspire others toward action.
Paper / article
Presentation
Oct 11-13 EthWaterloo
Research products done on the hackathon for potential value