• Alex Kozlov

• 482 do it great: select the case and try the new tech to solve it strictly in 3 weeks

• make 100 design thinking workshops / product reports

• Check out IDEO Hackathon/course

• Помогать находить команду для хакатона

• Setup research refinement method (right question, stakeholders, links etc)

• Refine interview practices

• Crash test / Ideation

• Advisory process

Aspirations:

• ​IDEO – first apple mouse, design thinking, 700 people

• ​L2 Thinktank (acquired by Gartner for $134M)

• ​Human Ventures (12 products, 2 acquired)

• Whatever Elon Musk does

• Lockheed Martin's Skunk Works​

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Topics

• Fintech

  • ​Make clear the potential value of the Tribute incentive​

• Usability

  • Parity Dashboard

  • Parity Multisig

  • ​Improving the crypto wallet authorization experience with security level selector​

  • ​Encoding seed phrase to the picture (steganography)​

  • Phrase recovery

• DevX

  • Near

  • Aragon

  • Libra

  • Minter

  • Parity

  • Chromia

  • Cosmos

  • Tezos

• Governance

  • ​Getting more insights from the Ethereum Carbonvote​

  • Tennagraph Plugin

• Ольшанский / новая почта?

Improve Developer Experience for protocols

• исследования кто сейчас делает в этом направлении

• анализ devX для платформ (например remix) - можно даже получить грант

• юзабилити для девелоперов (DevX)

• понять кому этот юзабилити важен

• сделать анализ по юзабилити самых массовых и ценных приложений

• Исследования кто сейчас делает в этом направлении

• Поддержку можем обеспечивать на постоянное основе

• особенно хорошо для новых проектов

• Нужны дизайнеры, технические райтеры и переводчики (для документации)

Before the start checklist

• Is it human centric problem?

• How clear is the solution? (if clear – no need)

• How ambiguous and complex is the challenge?

• Is exploration safe for the organization?

• Can we get the feedback from target audience in the short terms?

Problem Identification

• History about the problem

• Market potential (volume, growth etc)

• Existent solution and what's missing

Challenge Definition

Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.

• Briefing

• Stakeholder mapping

• Research board

• Challenge reframing

Challenge Researching

Inspire new thinking by discovering what people really need.

• Desk research

• Persona description (jobs to be done, pains, gains)

• Customer journey

• Stakeholder interview

• Expert interview

• Ethnography (+auto-ethnography, journal)

• Substitute analysis (blue ocean)

• Reference wall

• Observation

• Interview Recruiting (direct, ad-hoc, snowball, social networks...)

• In-depth interviews

• Research triangulation

• Extremal users

Solution Ideation

Push past obvious solutions to get to breakthrough ideas.

• Doodling

• Brainstorm (+trampoline)

• Crazy8

• Brainwriting (6-3-5)

• 3 slides

• ​Business Models Navigator​

• Lean Canvas

• Now-How-Wow Matrix

• Ritual Dissent

Prototyping

Build rough prototypes to learn how to make ideas better.

• Clickable prototypes

• Agile / Scrum

• Value Proposition Canvas

• Scenarios & Storyboards

• Sprint Questions

Testing

Refine ideas by gathering feedback and experimenting forward.

• User Testing

• Surveying

• Product Analytics

• A/B Testing

• Focus groups

• The mom test

Publicizing

Craft a human story to inspire others toward action.

• Paper / article

• Presentation

Hackathons

• Oct 11-13 EthWaterloo​

• Research products done on the hackathon for potential value

Read more

• ​This is service design doing​

• ​This is service design methods​